I'm a software engineer with 15 years of experience, currently working as an AI Engineering Consultant at Redeploy (Stockholm, Sweden).

In the past I've worked for Capgemini/Telia Sweden, Icelandair, and Kolibri, ran my own web studio in Iceland (Brisa), developed the web development curriculum at Tækniskólinn, and co-founded a tourism startup in Vietnam (Conbeo).

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Selected work All work

My journey

Sweden

2024–now
  • Data Analysis at Hyper Island
  • Agentic AI at Capgemini, for Telia
  • OpenDoors, my own AI product
  • AI Engineering Consultant at Redeploy

Recently See more

Now

Building Crate, a Spotify player that helps you listen to full albums, plus a TV companion app.

Oct 2026

Wrapped up OpenDoors. It stays online as a test system anyone can try.

Sep 2026

Started at Redeploy as an AI Engineering Consultant.

Mar 2026

Wrote about what I learned at Capgemini/Telia.

Timeline

2026 – Present AI Engineer at Redeploy, KYC in banking read more
  • AI Engineer at Redeploy (client: banking, KYC)
    • Building AI-powered applications in a complex enterprise environment
    • Navigating enterprise infrastructure and its requirements
    • Contributing to architecture descriptions
    • Presenting demos to diverse audiences
    • Working in a structured way with coding agents
  • Concluded Data Analysis studies at Hyper Island
2025 – 2026 Agentic AI at Capgemini Sweden, for Telia read more
  • Agentic AI Engineer work at Capgemini Sweden (client: Telia)
    • Built RAG-powered chat assistants using ADK, integrating Confluence and Jira via MCP
    • Built Evalgen: web scraping → LLM processing → QA evaluation dataset
    • Developed observability tooling for agentic systems (session dashboard tracking token usage, latency, and cost)
    • Worked alongside data engineers on Spark-based pipelines (Arcus) and on-prem Kubernetes clusters
    • Completed GCP Professional Cloud Developer study path and Vertex AI / ADK / RAG training
2024 Sabbatical, Hyper Island, Instant Graph Maker read more
  • Took a half-year sabbatical to travel through Costa Rica, Panama, Brazil, Tanzania, New Zealand, Thailand, Denmark and Sweden
  • Developed MACA's and Teiah's website
  • Started studying Data Analysis at Hyper Island
  • Built Instant Graph Maker, an LLM-powered chart creator using Python, Streamlit, OpenAI API, and ChromaDB (Hyper Island capstone)
2022 - 2024 Lead front-end developer at Icelandair read more

Lead front-end developer at Icelandair . Led a team of 4 developing a new airline portal, serving tens of thousands of daily visits.

Created onboarding documentation that reduced ramp-up time for new developers. Built CMS tools that gave the content team publishing independence, removing an engineering bottleneck.

2021 - 2022 Front-end developer at Kolibri read more

Front-end developer at Kolibri , creating beautiful things like this website for the National Gallery of Iceland on the Next.js stack. Built a custom search integration for an external data source where no off-the-shelf solution existed.

2018 - 2021 Teaching at Tækniskólinn, co-founding Conbeo read more

Course developer & instructor at Tækniskólinn — redesigned the Web Development curriculum: 40 modules, 3 cohorts, ~75% job placement rate. Built a peer assessment system (Next.js, Node.js, MongoDB) and coordinated industry evaluation seminars.

Co-founded Conbeo Vietnam (tourism marketplace — 2 investors, 50 partner agencies, 300+ tours) and worked on client projects such as de Linde and MAR .

2014 - 2018 Founded Brisa, my web studio read more

Founded Brisa, my web studio, with ~10 associates (developers, designers, photographers, illustrators). Delivered 15+ projects for clients including the Icelandic Ministry of Education, Lýsi, and Kaffitár, plus international clients Unmind (UK) and CoPlus (DK). Other projects include List Fyrir Alla , Biophilia Educational , Lýsi Life, ZO.ON, and many others.

2013 - 2014 Moved to Iceland, Locatify read more

Moved to Iceland, to work at Locatify where I have developed a mobile app called Goldworm, which allowed kids to create their own interactive books.

I also coded features for their indoor positioning system.

2009 - 2013 Linux, teaching, Fivecom, freelancing read more

Worked for Spirit Linux on the maintenance of Linux Servers, then as teacher at a cool NGO , then at Fivecom , a local software factory.

Finally, I started my freelancing career, which at this stage lasted for 2 years before I moved out of Brazil.

2007 - 2009 B.Tech, AIESEC, open source conferences read more

Earned my B.Tech. degree in Computer Networks, worked with AIESEC in a range of positions, organized EESL, a student-led series of conferences about Open Source Software.

References See all

Pedro worked at Icelandair‘s web team as our lead front-end developer and I highly recommend him to any similar role. His thoughtful observation and commitment to sharing knowledge through well-organized documentation significantly contributed to our team's success. With solid technical skills and effective communication, he would be a valuable addition to any web development project or team.
Þórir Ólafsson Digital Development Director, Icelandair

Toolbox

AI

  • Multi-agent orchestration
  • RAG pipelines
  • LLM integration (Vertex AI, OpenAI, Anthropic)
  • MCP (Model Context Protocol) / A2A
  • Vector databases & semantic search (ChromaDB, Firestore, pgvector)
  • Prompt engineering
  • Agent observability & evaluation (Langfuse, Vertex AI, Cloud Logging)

Back-end

  • Python / FastAPI / Flask / Django
  • API design
  • REST APIs / GraphQL / WebSockets
  • Node.js ecosystem / Express
  • OAuth / auth patterns
  • MySQL / Postgres / MongoDB / Redis
  • Micro-service architecture
  • DevOps fluency

Languages

  • Python (FastAPI, Django, Flask, Pandas)
  • SQL
  • TypeScript / JavaScript
  • Node.js / Deno
  • Shell Script
  • Go (reading)

Cloud

  • GCP (Cloud Run, Compute Engine, GKE, Pub/Sub, Eventarc, Vertex AI, IAM, Cloud Build, Artifact Registry, Cloud Logging, Cloud Storage)
  • AWS (EC2, S3)
  • Azure/Fabric fundamentals
  • Vercel / Fly.io / Deno Deploy / Digital Ocean / Netlify

Infrastructure

  • Docker / Kubernetes (GKE)
  • CI/CD (GitHub Actions, GCP Cloud Build)
  • Nginx / Caddy / Apache
  • Linux admin and service configuration
  • Networking literacy

Data Engineering

  • Airflow
  • Kafka
  • Spark
  • dbt
  • Snowflake
  • Dimensional modeling

Front-end

  • NextJS/React expertise
  • Typescript proficiency
  • Interface Development & UX awareness
  • SEO, Performance Optimization, & Security Best Practices
  • Build tooling/Continuous Integration
  • Web Components
  • Headless CMS/GraphQL API fluency

CMS

  • Content Stack
  • Wordpress / REST API / Custom Gutenberg Blocks
  • Prismic
  • Strapi

Other Skills

Pragmatism

I like to tackle problems in a systematic and predictable way, without inflating the solution unnecessarily.

Adaptability

Thanks to extensive experience across web, cloud, data, and AI, I'm able to pick up new technologies on demand.

Thoughtfulness

I often raise discussions and ideas about projects and work environment in order to improve them.

Empathy

I have an easy time stepping into other people’s shoes, which helps with being understanding and solving a wide variety of issues.

Educator

I redesigned a Web Development curriculum — 40 modules, 3 cohorts, ~75% job placement rate. More about that here.

Entrepreneur

I co-founded 2 companies. Bringing ideas to life is deeply rewarding, and I carry an entrepreneurial mindset into every role I take on.

Cross-cultural collaboration

Worked across 4 countries (Brazil, Iceland, Vietnam, Sweden) with international teams, clients, and stakeholders.

Technical writing

Documentation habits — learning guides, internal references, project READMEs, and technical blog posts.

Beyond work

Photography Taking pictures has become a major hobby for me in the past years. You can check some of them at photos.pnetto.com
Music

I love playing the guitar, composing in Ableton Live, and cultivating my album collection.

Travel

I've lived in 4 countries and traveled to around 35! In 2024 I took a half-year sabbatical to travel through Costa Rica, Panama, Brazil, Tanzania, New Zealand and Thailand.

Meditation

I wrote a practical guide to it.

Languages

Portuguese (native), English (fluent), Spanish (advanced), Icelandic, Danish, Swedish (basic).